We are looking for a Digital Marketing Manager joins the Marketing team and helps connect with base across the different online channels by developing, implementing, tracking and optimizing our digital marketing campaigns.
The Digital Marketing Manager online channels and diversifying the channel mix to explore & find new opportunities/channels for campaigns & communication.
Full-time
Posted Monday, November 8, 2021
Digital Marketing Expert
Responsibilities
- Plan and execute all digital marketing campaigns including PM, SEO & CLM campaigns.
- Setting the monthly and annual digital budget based on our annual goals and objectives and market dynamics.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Analyze and optimize spending of PM campaigns.
- Audit PM campaigns and instruct changes to be implemented by the PM team executives.
- Working with content marketing & design teams to provide content to the PM team for all PM campaigns.
- Find & explore new opportunities/channels for our PM campaigns.
- Plan, execute, and measure experiments and conversion tests presenting findings and delivering actionable insights & recommendations.
- Act as the focal point between the Marketing team and the PM and BI team executives.
- Establish & manage partnerships with other digital partners to reach a mutual interest in growth by launching joint campaigns.
- Monitor, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Working on Search Engine Optimization and app store optimization.
- Drawing user journeys and identifying trigger and engagement points.
- Identify growth funnels and locate optimization areas and execute consequent plans.
- Identify trends and insights and optimize spend and performance based on the insights.
- Evaluate emerging technologies, providing perspective for adoption where appropriate.
- Collaborate with agencies and other vendor partners.
Qualifications
- Experience, with at least 2 years in a similar seniority level/role with proven working experience in performance marketing.
- Very strong analytical and problem-solving skills and very comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Demonstrable experience leading and managing SEO/SEM, CLM and email marketing.
- Experience in developing & implementing performance marketing strategies.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google AdWords campaigns.
- Proven A/B testing experience.
- Advanced communication and presentation skills.
- Proven experience in identifying target audiences and in creatively devising and leading cross channels marketing campaigns that engage, educate and motivate.
- Experience in optimizing landing pages and user funnels.
- Working knowledge of SQL, HTML, CSS, JavaScript development and constraints is preferred
- Up to date with the latest trends and best practices in online marketing techniques and optimizations.
- Self-starter with a willingness to learn.
- Excellent communication, presentation, collaboration, and time-management skills including prioritizing, scheduling and adapting when necessary.
Benefits
- Paid time off according to local laws (sick days, vacation days)
- Health insurance
- Life insurance (Variable)
- Dental insurance (Variable)
- Vision insurance (Variable)
- Retirement benefits or accounts (In some countries)
- Disability insurance (In some countries)
- Tuition reimbursement (In some countries)
- Childcare leave (In some countries)
- Employee recognition programs
- Relocation assistance ( Subject to business needs)
- Workplace perks such as recreation activities, food and coffee, plus flexible work schedules ( For office Jobs only)
Salary: Confidential
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Salary: Confidential
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