Our Opportunity
GPJ is hiring a Group Creative Director to join our growing team!
This role is hybrid, requiring you to report on-site to our New York City office location a minimum of 2 days per week.
Your Role
The role of the Group Creative Director is to lead both the creative department and account-based creative teams to help grow agency revenue and increase creative scope. The GCD will drive the creative and agency team in creative ideation and innovative thinking to position the agency as an industry leader. Additionally, they will mentor and grow the creative team and foster an open, collaborative and inclusive environment that delivers great work.
You hold a client-facing, creative management position where I guide the development of pitches and winning solutions. Your focus is on the customer journey and how creative communications can deliver results for various events, trade show programs, brand and product launches, lifestyle events, and unique communication opportunities.
Your responsibilities include, but are not limited to:
Urgency - Decisive, responsive, and fast acting you achieve goals quickly both when working on your own and in collaboration with others. You demonstrate adaptability and agility when making on-the-spot decisions never sacrificing quality or work interactions. Cool under pressure. For the sake of time, you are able to eliminate unnecessary steps and use network resources to aid in project completion.
Communication - At all levels, you easily convey and sell your ideas, and can articulate an idea with brevity during a brainstorm or client presentation. You express yourself clearly when collaborating and presenting, maintaining a positive image for GPJ both internally and externally. You understand the value of a well-turned phrase and a well-told story.
Creative Innovation - You are an idea-driven creative: someone who thinks about the big picture. Drive, develop, or support new and improved creative methods, products, procedures or technologies. Propels innovation by implementing the latest interactive technology in your storytelling. Devise new approaches to make improvements or solve problems. You are an innovative storyteller who is constantly challenging themselves to come up with ideas that are on strategy, transformative, and authentic to the client’s brand.
Flexible - Easily move on to new tasks with little to no notice. Put personal preferences aside and switch to a different strategy, form of communication or other objective without panicking. Maintain composure when deadlines move up and priorities shift. Keeps an open mind.
Prioritization/Organization - Properly allocate time and resources so that jobs are completed within a defined timeframe; within budget and managing all resources (Full-time and freelance) as effectively as possible. Establishing a reasonable timeline for completion when no concrete date is given.
Your Experience
Experience & Education
In your role, you will have influence and responsibility over:
Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.
Who We Are
GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies.
You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), our “no employee contribution” healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.
GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.
GPJ is hiring a Group Creative Director to join our growing team!
This role is hybrid, requiring you to report on-site to our New York City office location a minimum of 2 days per week.
Your Role
The role of the Group Creative Director is to lead both the creative department and account-based creative teams to help grow agency revenue and increase creative scope. The GCD will drive the creative and agency team in creative ideation and innovative thinking to position the agency as an industry leader. Additionally, they will mentor and grow the creative team and foster an open, collaborative and inclusive environment that delivers great work.
You hold a client-facing, creative management position where I guide the development of pitches and winning solutions. Your focus is on the customer journey and how creative communications can deliver results for various events, trade show programs, brand and product launches, lifestyle events, and unique communication opportunities.
Your responsibilities include, but are not limited to:
- Supervise account-based creative teams day-to-day to ensure their success, while maintaining relationships with the greater creative community and actively reaching out to mentor and advance the team.
- Manage 1-4 direct reports and invest in their career path, growth and development
- Lead NBD efforts, developing mind-blowing ideas and pitching to success, working alongside Client Services teams to understand and address client needs.
- Contribute to creative and agency culture, inspiring teams to do their best work
- An agency leader in translating the clients brand into a thoughtful, compelling and interactive experience.
- Create high-quality, strategic presentations that exceed client expectations, producing inspiring, inventive, thoughtful, on-brand work.
- Excel at managing team workload and meeting tight deadlines
- Lead planning and strategy sessions resulting in clear creative briefs
- Lead the creative team, overseeing work, both for projects and in general, and ensuring execution is consistent and of the highest quality output
- Establish agency best practices and standards, ensuring our leadership within the industry and consistent quality of work
- Push the development of multiple concepts and solutions to meet client objectives, while also understanding impact to the larger business and GPJ
- Develops personal client relationships that inspires them and manages expectations
- Collaborate with IP, graphics production, live production, fabrication and creative tech to set agency standards and solve design and budgetary challenges while maintaining design and brand integrity. Always find a way to make it work.
- Represent the agency with integrity and confidence in the industry with clients and at events.
- Take studio creative leadership to the next level with consistent award-winning solutions. Proven track record in breaking new ground / innovation.
- You have an understanding of all dimensions of communication: business strategy and experience design, with the ability to translate this into effective integrated marketing programs
- Follows industry trends and creative innovation to apply to business
- Significant participant in NBD efforts, including pitch process
- Excels in driving and composing the creation of high-level, client-ready presentations
- Works well independently, but knows when to escalate to senior management
- Maintains personal client relationships and is active in client leadership
- Mastery of experiential design principles, strategies and tactics
- You are a team player always willing to pitch in where needed
- Someone who has broad-based exposure to art, design, music, media and content and is always searching and learning, driven by a constant desire to expand your knowledge.
- Provide leadership and direction to fulfill GPJ vision of creative leadership in Experience Marketing
- Oversee account-based creative teams, while partnering closely with strategy, production, and accounts
- Deliver unique and authentic experiences for our clients
- Lead the development of new ideas and creative design solutions across multiple brands and initiatives
- Partner with IP, account, GFX Production and Fabrication to set agency standards for work and define best practices for use across all accounts.
- Manage budgets/agency revenues – understanding of hours/budget ratio and how the agency makes money, effectively tracks hours and communicates additional scope to Account team and client when needed
- An advocate who represents the agency with integrity and confidence with clients and at industry events.
Urgency - Decisive, responsive, and fast acting you achieve goals quickly both when working on your own and in collaboration with others. You demonstrate adaptability and agility when making on-the-spot decisions never sacrificing quality or work interactions. Cool under pressure. For the sake of time, you are able to eliminate unnecessary steps and use network resources to aid in project completion.
Communication - At all levels, you easily convey and sell your ideas, and can articulate an idea with brevity during a brainstorm or client presentation. You express yourself clearly when collaborating and presenting, maintaining a positive image for GPJ both internally and externally. You understand the value of a well-turned phrase and a well-told story.
Creative Innovation - You are an idea-driven creative: someone who thinks about the big picture. Drive, develop, or support new and improved creative methods, products, procedures or technologies. Propels innovation by implementing the latest interactive technology in your storytelling. Devise new approaches to make improvements or solve problems. You are an innovative storyteller who is constantly challenging themselves to come up with ideas that are on strategy, transformative, and authentic to the client’s brand.
Flexible - Easily move on to new tasks with little to no notice. Put personal preferences aside and switch to a different strategy, form of communication or other objective without panicking. Maintain composure when deadlines move up and priorities shift. Keeps an open mind.
Prioritization/Organization - Properly allocate time and resources so that jobs are completed within a defined timeframe; within budget and managing all resources (Full-time and freelance) as effectively as possible. Establishing a reasonable timeline for completion when no concrete date is given.
Your Experience
Experience & Education
- Minimum 10 years industry experience or related creative process experience combining strategy, content, message with creative deliverables.
- 4 Year College Degree; preferred in Design, Advertising, Theater or related creative discipline
- Ability to travel 25%
- Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed
In your role, you will have influence and responsibility over:
- Business Development
- Project Launch & Resource Management
- Strategy & Creative
- Management, Delivery & Deployment
- Change Order Management
Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.
Who We Are
GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies.
You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), our “no employee contribution” healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.
GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.
