Marketing Statement
Ride BART to a satisfying career that lets you both: 1) make a difference to Bay Area residents, and 2) enjoy excellent pay, benefits, and employment stability. BART is looking for people who like to be challenged, work in a fast-paced environment, and have a passion for connecting riders to work, school and other places they need to go. BART offers a competitive salary, comprehensive health benefits, paid time off, and the CalPERS retirement program.
Job Summary
Pay Rate
AFSCME Pay Band AFE
Annual Salary: $112,048.72 - $145,662.97
Note: The negotiable salary offer will be between $112,048.72/annually - $130,521.53/ annually (commensurate with experience and education)
Reports To
Communications Officer
Current Assignment
This position will create engaging and informative social media and website content for BART. This includes responding to social media comments and sharing user-generated content to BART’s platforms.
This position will advise the Communications and Marketing departments on new social media trends and platforms and the most effective ways to reach the public, riders, advocates, enthusiasts, and stakeholders in the digital space.
This position will also assist in the development of bart.gov content and will develop and implement strategies to improve information on the bart.gov website. This position will work with various departments and projects to update information on bart.gov and make the content more user friendly and accessible.
This position will also assist in creating and sharing content with BART employees. The ideal candidate rides transit frequently, understands the transit customer experience, and has a passion for storytelling.
A successful candidate will demonstrate the following criteria in addition to the minimum qualifications:
DEFINITION
Performs a variety of duties in the development and coordination of District marketing programs; and provides related duties as assigned.
Marketing Representative II This is the full journey level class within the Marketing Representative series. Employees within this class are distinguished from the Marketing Representative I by the performance of the full range of duties as assigned. Employees at this level receive only occasional instruction or assistance as new or unusual situations arise, and are fully aware of the operating procedures and policies of the work unit. Positions in this class are flexibly staffed and are normally filled by advancement from the I level, or when filled from the outside, have prior experience. This class is distinguished from the Senior Marketing Representative in that the latter possesses a specialized, technical or functional expertise within the area of assignment or may exercise lead supervision over assigned lower level staff.
Selection Process
This position is represented by American Federation of State, County, and Municipal Employees
(AFSCME). Applications will be screened to assure that minimum qualifications are met. Those
applicants who meet minimum qualifications will then be referred to the hiring department for the
completion of further selection processes.
The selection process for this position may include a skills/performance demonstration, a written
examination, and/or an individual or panel interview.
The successful candidate must have an employment history demonstrating reliability and
dependability; provide copies of certificates, diplomas or other documents as required by law,
including those establishing his/her right to work in the U. S.; pass a pre-employment medical
examination which includes a drug and alcohol screen, and which is specific to the essential job
functions and requirements. Pre-employment processing will also include a background check.
(Does not apply to current full-time District employees unless specific job requires additional
evaluations).
The selection process for this position will be in accordance with the applicable collective bargaining
agreement.
Application Process
External applicants may only apply online, at www.bart.gov/jobs. Applicants needing assistance with
the online application process may receive additional information by calling (510) 464-6112.
Current employees are strongly encouraged to apply online, either at www.bart.gov/jobs, or on
WebBART. Current employees may also apply using a BART paper application by delivering the
completed form to the Human Resources Department, or by mailing it to P. O. Box 12688, Oakland, CA
94604-2688.
All applicants are asked to complete the application in full, indicating dates of employment, all positions held, hours worked, and a full description of duties. Online applicants are invited to electronically attach a resume to the application form to provide supplemental information but should not consider the resume a substitute for the application form itself.
Applications must be complete by the closing date and time listed on the job announcement.
Examples of Duties
Minimum Qualifications
A Bachelor’s degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university.
Experience
Two (2) years of (full time equivalent) verifiable professional marketing program or related experience.
Substitution
Additional professional experience as outlined above may be substituted for the education on a year for year basis. A college degree is preferred.
Other Requirements
Must possess a valid California driver’s license and have a satisfactory driving record.
Knowledge And Skills
Knowledge of:
The San Francisco Bay Area Rapid Transit District is an equal opportunity employer. Applicants shall not be discriminated against because of race, color, sex, sexual orientation, gender identity, gender expression, age (40 and above), religion, national origin (including language use restrictions), disability (mental and physical, including HIV and AIDS), ancestry, marital status, military status, veteran status, medical condition (cancer/genetic characteristics and information), or any protected category prohibited by local, state or federal laws.
The BART Human Resources Department will make reasonable efforts in the examination process to accommodate persons with disabilities or for religious reasons. Please advise the Human Resources Department of any special needs in advance of the examination by emailing at least 5 days before your examination date at employment@bart.gov .
Qualified veterans may be eligible to obtain additional veteran's credit in the selection process for this recruitment (effective Jan. 1, 2013). To obtain the credit, veterans must attach to the application a DD214 discharge document or proof of disability and complete/submit the Veteran's Preference Application no later than the closing date of the posting. For more information about this credit please go to the Veteran's Preference Policy and Application link at www.bart.gov/jobs .
Ride BART to a satisfying career that lets you both: 1) make a difference to Bay Area residents, and 2) enjoy excellent pay, benefits, and employment stability. BART is looking for people who like to be challenged, work in a fast-paced environment, and have a passion for connecting riders to work, school and other places they need to go. BART offers a competitive salary, comprehensive health benefits, paid time off, and the CalPERS retirement program.
Job Summary
Pay Rate
AFSCME Pay Band AFE
Annual Salary: $112,048.72 - $145,662.97
Note: The negotiable salary offer will be between $112,048.72/annually - $130,521.53/ annually (commensurate with experience and education)
Reports To
Communications Officer
Current Assignment
This position will create engaging and informative social media and website content for BART. This includes responding to social media comments and sharing user-generated content to BART’s platforms.
This position will advise the Communications and Marketing departments on new social media trends and platforms and the most effective ways to reach the public, riders, advocates, enthusiasts, and stakeholders in the digital space.
This position will also assist in the development of bart.gov content and will develop and implement strategies to improve information on the bart.gov website. This position will work with various departments and projects to update information on bart.gov and make the content more user friendly and accessible.
This position will also assist in creating and sharing content with BART employees. The ideal candidate rides transit frequently, understands the transit customer experience, and has a passion for storytelling.
A successful candidate will demonstrate the following criteria in addition to the minimum qualifications:
- Strong writing and editing skills
- Experience in writing compelling headlines and content for the digital space
- Development of properly vetted responses for use on social media
- Experience in creating graphics for use in social media and online
- Experience with website Content Management Systems
- Experience with social media platforms, insight and analytical tools, Social Media Management tools.
DEFINITION
Performs a variety of duties in the development and coordination of District marketing programs; and provides related duties as assigned.
Marketing Representative II This is the full journey level class within the Marketing Representative series. Employees within this class are distinguished from the Marketing Representative I by the performance of the full range of duties as assigned. Employees at this level receive only occasional instruction or assistance as new or unusual situations arise, and are fully aware of the operating procedures and policies of the work unit. Positions in this class are flexibly staffed and are normally filled by advancement from the I level, or when filled from the outside, have prior experience. This class is distinguished from the Senior Marketing Representative in that the latter possesses a specialized, technical or functional expertise within the area of assignment or may exercise lead supervision over assigned lower level staff.
Selection Process
This position is represented by American Federation of State, County, and Municipal Employees
(AFSCME). Applications will be screened to assure that minimum qualifications are met. Those
applicants who meet minimum qualifications will then be referred to the hiring department for the
completion of further selection processes.
The selection process for this position may include a skills/performance demonstration, a written
examination, and/or an individual or panel interview.
The successful candidate must have an employment history demonstrating reliability and
dependability; provide copies of certificates, diplomas or other documents as required by law,
including those establishing his/her right to work in the U. S.; pass a pre-employment medical
examination which includes a drug and alcohol screen, and which is specific to the essential job
functions and requirements. Pre-employment processing will also include a background check.
(Does not apply to current full-time District employees unless specific job requires additional
evaluations).
The selection process for this position will be in accordance with the applicable collective bargaining
agreement.
Application Process
External applicants may only apply online, at www.bart.gov/jobs. Applicants needing assistance with
the online application process may receive additional information by calling (510) 464-6112.
Current employees are strongly encouraged to apply online, either at www.bart.gov/jobs, or on
WebBART. Current employees may also apply using a BART paper application by delivering the
completed form to the Human Resources Department, or by mailing it to P. O. Box 12688, Oakland, CA
94604-2688.
All applicants are asked to complete the application in full, indicating dates of employment, all positions held, hours worked, and a full description of duties. Online applicants are invited to electronically attach a resume to the application form to provide supplemental information but should not consider the resume a substitute for the application form itself.
Applications must be complete by the closing date and time listed on the job announcement.
Examples of Duties
- Performs staff support work responsible for promoting District ridership and communicating with BART customers.
- Assists in developing, preparing and executing advertising campaigns using a variety of media including print, radio, television and direct mail, including creative development, media planning and placement, ad production and use of pre and post evaluations to continually refine District advertising efforts.
- Administers advertising franchise contracts that bring revenue to the District; ensures that payments are accurate; reviews ads, evaluates new proposals; communicates with other departments regarding changes and manages overall relationships with contractors.
- Participates in identifying communication gaps; develops and coordinates campaigns to communicate messages related to courtesy, renovation projects, station access, ticket tips, new services and facilities, service quality, job recruitment and other areas.
- Assists in management of website content; development of website strategies and new enhancements; ensures that the website performance is acceptable; assists in development of new web-based applications.
- Develops content and graphics for BART newsletters; writes copy, edits, proofreads and manages print production.
- Participates in management of brochures, publications, and other collateral; ensures that brochures have a consistent look; writes copy, edits and proofreads and assists in supervision of graphics development and brochure production; develops printing specifications for brochures; obtains bids for brochure production and coordinates printing contracts.
- Produces and maintains the District’s graphic manual and style guide for all inhouse and passenger communications.
- Develops and updates District map and schedule display case signage; coordinates development and production of these items.
- Coordinates installation of art in stations; reviews proposals and presents recommendations to board for approval.
- Responds to marketing inquiries from business, government, and the general public; develops and implements joint marketing campaigns and proposals; coordinates joint marketing campaigns with existing District campaigns.
- Participates in special events for the District such as openings, groundbreaking and related events; coordinates all vendor contracts for outside services.
- Develops joint campaigns and cosponsorships with destination locations and recreational venues to maintain and increase District ridership in off-peak hours; maintains records of trade, values granted and received; manages relationship marketing programs.
- Produces and maintains the District’s graphic manual and style guide for all in house and passenger communications.
- Participates in the preparation and administration of the marketing program budget; submits budget recommendations; monitors expenditures.
- Prepares analytical and statistical reports on operations and activities.
- Confers with and provides professional assistance to members of district departments on marketing matters.
- Represents the District in meetings with representatives of governmental agencies, professional business and community organizations and the public.
Minimum Qualifications
A Bachelor’s degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university.
Experience
Two (2) years of (full time equivalent) verifiable professional marketing program or related experience.
Substitution
Additional professional experience as outlined above may be substituted for the education on a year for year basis. A college degree is preferred.
Other Requirements
Must possess a valid California driver’s license and have a satisfactory driving record.
Knowledge And Skills
Knowledge of:
- Basic principles and practices of advertising, marketing, public relations, and public affairs.
- Basic principles of budgeting, purchasing, and accounting.
- Methods and techniques of effective written and verbal communication.
- Methods and techniques of graphic printing and production.
- Current office procedures, methods and equipment including computers and supporting word processing and spreadsheet operations.
- Principles and procedures of financial record keeping and reporting.
- Related Federal, State and local codes, laws and regulations.
- Principles and practices of advertising, marketing, public relations, and public affairs.
- Principles and practices of budgeting, purchasing, and accounting.
- Marketing and advertising concepts and principles.
- Principles and practices of marketing services program and project management.
- Current trends in marketing and advertising.
- Advanced methods and techniques of effective written and verbal communication.
- Responding to requests and inquiries from the general public.
- Implementing and coordinating marketing programs and services.
- Writing a variety of public information communications.
- Establishing and maintaining effective working relationships with those contacted in the course of work.
- Communicating clearly and concisely, both orally and in writing.
- Operating office equipment including computers and supporting word processing and spreadsheet applications.
- Must be willing to travel locally and out of state.
- Developing, implementing and coordinating marketing programs and services.
- Evaluating and analyzing effectiveness of marketing programs and activities.
- Coordinating and overseeing contracted and consultant services.
- Working independently in the absence of supervision.
The San Francisco Bay Area Rapid Transit District is an equal opportunity employer. Applicants shall not be discriminated against because of race, color, sex, sexual orientation, gender identity, gender expression, age (40 and above), religion, national origin (including language use restrictions), disability (mental and physical, including HIV and AIDS), ancestry, marital status, military status, veteran status, medical condition (cancer/genetic characteristics and information), or any protected category prohibited by local, state or federal laws.
The BART Human Resources Department will make reasonable efforts in the examination process to accommodate persons with disabilities or for religious reasons. Please advise the Human Resources Department of any special needs in advance of the examination by emailing at least 5 days before your examination date at employment@bart.gov .
Qualified veterans may be eligible to obtain additional veteran's credit in the selection process for this recruitment (effective Jan. 1, 2013). To obtain the credit, veterans must attach to the application a DD214 discharge document or proof of disability and complete/submit the Veteran's Preference Application no later than the closing date of the posting. For more information about this credit please go to the Veteran's Preference Policy and Application link at www.bart.gov/jobs .
