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Project Manager - Digital Marketing & Branding

iGate Technologies Pakistan |
Full-time
Islamabad Capital Territory
Negotiable
Advanced (5-10 yrs)
Role Overview

The Project Manager – Digital Marketing & Branding will be responsible for planning, executing, and scaling digital marketing and branding initiatives across the company’s combat sports brands and real estate projects . This role requires a hands-on digital marketer with strong brand sensibility , capable of translating business goals into measurable digital outcomes.

Key Responsibilities

Digital Marketing & Performance

  • Plan, execute, and optimise SEO strategies (technical, on-page, off-page) across global markets
  • Manage and optimise Meta (Facebook & Instagram) campaigns, including targeting, creatives, funnels, and ROAS
  • Lead email marketing strategies, including lifecycle flows, promotions, and CRM-based campaigns
  • Develop and manage affiliate and influencer marketing programs, from onboarding to performance tracking
  • Oversee digital budgets, campaign timelines, and performance KPIs

Branding & Vision

  • Work closely with senior leadership to translate brand vision into digital execution
  • Ensure brand consistency across content, campaigns, influencers, and platforms
  • Contribute to long-term brand positioning, storytelling, and differentiation in the combat sports domain
  • Support brand launches, product drops, sponsorships, and ambassador programs

Project & Stakeholder Management

  • Act as the central point of coordination between internal teams, agencies, creatives, influencers, and vendors
  • Manage multiple projects simultaneously across combat sports and real estate portfolios
  • Set timelines, milestones, deliverables, and ensure on-time execution
  • Report performance insights and strategic recommendations to senior management

Real Estate Digital Marketing

  • Plan and manage digital campaigns for real estate projects (lead generation, brand trust, investor communication)
  • Adapt messaging for low-investment or cautious market environments
  • Support sales teams with digital funnels, content, and performance insights

Requirements

  • 5–8+ years experience in digital marketing and branding roles
  • Strong hands-on expertise in:
    • SEO (tools, audits, keyword strategy, content optimisation)
    • Meta Ads (Facebook & Instagram)
    • Email marketing platforms and CRM tools
    • Influencer & affiliate marketing ecosystems
  • Proven experience working on brand strategy and brand-led growth
  • Experience with e-commerce, marketplaces, or global consumer brands (highly preferred)
  • Ability to analyse data, derive insights, and optimise campaigns accordingly
  • Excellent project management, communication, and stakeholder-handling skills

Preferred / Value-Add Experience

  • Experience with combat sports, fitness, or lifestyle brands
  • Exposure to UK, EU, or US markets

Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more
About the company
iGate Technologies Pakistan
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Job code
EX-D07E980D
Job type
Full-time
Location
Islamabad Capital Territory
Work mode
On site
Experience level
Advanced (5-10 yrs)
Work schedule
Regular schedule