Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a Senior Brand Manager to lead strategy, positioning, and growth across one or more of our brands. This role will play a critical part in driving performance, ensuring brand consistency, and identifying opportunities to scale within a fast-moving, multi-channel environment.

Role Overview

The Senior Brand Manager owns brand strategy and performance across digital and marketplace channels. This role partners cross-functionally with Marketing, Advertising, Analytics, Operations, Innovation, and 3P teams to align positioning, drive revenue growth, and strengthen brand presence across all customer touchpoints.

This is a highly strategic, performance-oriented role for someone who can translate insights into action and influence across teams.

Responsibilities

• Lead brand strategy and positioning to ensure clear differentiation and market relevance.
• Own and evolve brand messaging frameworks across DTC and marketplace channels.
• Partner with Marketing and Advertising to develop campaigns that drive awareness, engagement, and conversion.
• Collaborate with 3P teams (Amazon and other marketplaces) to ensure brand integrity and performance alignment.
• Work closely with Analytics to interpret performance data and guide growth strategies.
• Identify customer insights, category trends, and competitive dynamics to inform brand direction.
• Partner with Innovation to align new product initiatives with brand positioning and go-to-market strategy.
• Contribute to pricing, assortment strategy, and channel prioritization decisions.
• Support forecasting, revenue planning, and performance targets for assigned brand(s).
• Prepare and present strategic recommendations and performance updates to senior leadership.
• Mentor and guide junior team members as applicable.
• Drive continuous improvement in brand processes, planning, and execution.
  
  

What Success Looks Like

• Clear, differentiated brand positioning in a competitive marketplace
• Revenue growth across DTC and 3P channels
• Strong alignment between brand strategy and performance outcomes
• Successful new product launches aligned with brand direction
• Data-informed decisions that improve efficiency and ROI
  
  

Requirements

• 7–10+ years of experience in Brand Management, Marketing, or related field
• 10+ years preferred
• Proven experience leading brand strategy for consumer products
• Strong understanding of e-commerce and marketplace dynamics
• Experience partnering with Advertising and Analytics teams to drive performance
• Ability to translate data into strategic recommendations
• Strong communication and presentation skills
• Experience influencing cross-functional teams
  
  

Preferred

• Experience in furniture, home goods, or consumer lifestyle brands
• Experience in DTC and marketplace-driven businesses
• Experience scaling brands in high-growth environments
  
  

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance