If you are passionate about new marketing trends, always on top of best industry practices, great in project management and have an eye for detail, we have the perfect job for you!
We are looking for an enthusiastic Senior Marketing Specialist to join our marketing dream team and take responsibility for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic.
1- Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
2- Conduct market research to identify customer trends, competitor offerings and demographic data.
3- Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
4- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
5- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
6- Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
7- Create innovative marketing campaigns depending on robust data and present the recommendations to the Marketin Director.
8- Create goals and objectives in order to approach customers through appropriate marketing channels.
9- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
10- use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.
11- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
12- Edit, design, and print internal publications
• Bachelor’s degree in journalism, English, communications, marketing, or a related field.
• 7 years of relevant communications experience; work experience in IT software house companies, startups, or other professional services firms is strongly preferred.
• Obtain a certifications from professional associations like the American Marketing Association
• Demonstrated previous experience in writing and editing marketing content; experience with web and digital content preferred.
• Highly proficient with Microsoft Office Suite (Word, PowerPoint, Excel).
• Excellent knowledge and experience in using Design applications
• Proven evidence in content creation and producing out-of-the-box tech content that impacts internally the communication message needed to be delivered
PREFERRED SKILLS
• Excellent analytical skills.
• Good communication and interpersonal skills.
• Attention to detail for precise analysis of data.
• Critical thinking and problem-solving skills.
• Ability to work under pressure and motivation to succeed in a competitive environment.
• Ability to work with teams and collaborate
• Excellent leadership and managerial skills
• Time management and multitasking skills with the ability to prioritize tasks
• Have knowledge of HTML and CSS.